TikTok Growth
TikTok Hook Science: 7 Patterns That Stop The Scroll
The first 1.5 seconds decide whether a video earns its reach. Here are the patterns that work.
AYMO Digital TeamMay 20, 20267 min
The contradiction hook
'Everyone tells you X. They're wrong.' — works because curiosity beats agreement.
The visual reveal hook
Show the end-state first, then explain how you got there.
The number hook
'3 ways to…' is overused but still works when paired with a strong visual.